TL;DR
A strong prompt = role + context + task + constraints + format + examples. Below are 20+ templates for copywriting, SMM, email, landing pages, analytics, and customer avatars. Use as a framework, adapt to your brand.
How to use the templates
Each prompt below provides a framework. In square brackets — what to replace for your task. Without replacement — you'll get a general answer. With quality replacement — you'll achieve a senior copywriter level output.
Main rule: give the AI the context that you have in mind, but it doesn'tAudience, product, tone, constraints, examples of successful texts. The more context you provide — the less rewriting at the end.
Copywriting
1. Landing page headlines (10 options)
You are a copywriter at the level of Apple/Stripe. Write 10 headlines for the landing page of the product [name]. Audience: [portrait]. Main pain point: [pain]. Main promise: [result]. Each headline ≤ 8 words, active voice, no clichés. Provide 5 rational and 5 emotional options.
2. Offer text for the homepage
Write the hero section for the landing page of [product]. Structure: H1 (max 8 words) + subtitle (20 words) + bullet list of 3 key benefits + CTA button (3 words). Tone: confident, no hype. Audience: [portrait]. Direct and specific language, no fluff.
3. Product description in the store
Write a product card for [name]. Structure: selling headline, 4 bullet points of benefits (format “feature → benefit”), 60-word description. Target audience: [portrait]. Unique selling proposition: [USP]. No clichés.
4. One-sentence pitch
Formulate a one-sentence pitch for the product [name] using the formula: “We help [who] do [what] without [pain].” Provide 5 variations with different wording. Each ≤ 18 words.
SMM
5. Series of posts for a week
Create a content plan for posts in [niche] for 7 days. Each post: type (educational/personal/sales), hook in 1 line, main idea (3 sentences), CTA. Alternate types 4/2/1. Derive topics from these insights: [insert file/theses].
6. 30-second reel script
Write a 30-second reel script on the topic [topic]. Structure: hook 1.5 sec (text on screen + action), 3 key points of 7–8 seconds each, final hook 3 seconds (question or CTA). For each shot — what’s in the shot + what I say + text on screen.
7. Carousel of 7 slides
Create an Instagram carousel of 7 slides on the topic [topic]. Slide 1: catchy headline. Slides 2–6: one thought per slide + brief explanation (≤ 30 words). Slide 7: conclusion + CTA. Under each — description of the visuals.
Want a system of prompts, not scattered templates?
Training “Prompting Mastery” — a framework for building prompts for any task. Library of 80+ templates, formula breakdowns, quality checklists. From “I ask the AI” to “I manage the AI like a team.”
Go to the training →Email newsletters
8. Welcome series of 5 emails
Design a welcome series of 5 emails for subscribers to [product]. Email 1: gratitude + what to expect. Email 2: my story / foundation. Email 3: key insight of the niche. Email 4: social proof (case study). Email 5: soft offer. Each should have a subject (≤ 50 characters), preview (≤ 90 characters), body (200–300 words).
9. Warm-up email before launch
Write a warm-up email 3 days before the launch of [product]. Goal: create anticipation and address objections. Structure: personal story (1 paragraph), audience pain point (1 paragraph), hint at a solution without revealing details (1 paragraph), what will happen in 24 hours (1 paragraph). Tone: friendly, non-salesy.
10. Cold outreach to a potential client
Write a cold email to a client in [business type] offering [service]. Structure: personal hook (mention their recent achievement), their business pain point, how you solve it (1 sentence), social proof (1 statistic), request for a 15-minute call. Length: ≤ 110 words. Avoid template phrases like 'hope you are doing well'.
Landing pages and sales texts
11. Structure of a sales landing page
Design the structure of a landing page for [product]. Audience: [profile]. Price: [amount]. Provide: blocks from top to bottom (hero, problem, solution, how it works, case studies, pricing, FAQ, final CTA), with a title and 2–3 key messages for each block. Explain the logic of the sequence.
12. FAQ section for the landing page
Write 8 FAQ questions for the landing page of [product]. Cover: price, guarantees, duration, format, who it’s suitable for / not suitable for, support, cancellation policy, technical requirements. Answers should be specific, concise, 40–60 words each.
13. Text for the CTA button
Provide 10 options for the main CTA button text on the landing page for [product]. 2–4 words each. Avoid 'Buy' and 'Order', instead use phrases that convey results: 'Get [what]', 'Start [what]', 'Become [who]'.
Analytics and data work
14. Customer feedback analysis
Analyze 50 customer reviews about [product]: [insert array]. Provide: top 5 recurring positives, top 5 recurring complaints, unexpected insights (what is frequently mentioned but we haven't considered), quotes for social proof (5 pieces). Structure it like a marketing brief.
15. Competitive analysis
Compare our product [description] with competitors: [list 3]. For each, provide positioning, strengths, weaknesses, pricing strategy. At the end, include a table of differences and 3 recommendations for our positioning.
Avatars and segmentation
16. Detailed customer avatar
Describe the ideal customer for [product]. Include: demographics (age, gender, income, geography), psychographics (values, fears, goals), a typical day, 3 main pain points in our topic, what they searched for on Google in the last month, brands they love, media they consume. The output should be a portrait that can be read aloud to the team.
17. Segments by level of awareness
Divide the audience for [product] into 4 segments based on the Hunt ladder (from 'unaware of the problem' to 'choosing between competitors'). For each, provide a description, what to look for in their messages, which messages work, what content to prepare.
Working with tone of voice
18. Extracting brand tone of voice
Here are my 5 best texts: [insert]. Extract the brand's tone of voice: vocabulary (5 typical words, 5 forbidden), syntax (sentence length, rhythm), emotional register, attitude towards the reader, typical constructions. Final output: a 1-page guide for the team.
19. Translating text to the desired tone
Rewrite this text: [insert] in the tone of voice of [brand / description]. Keep the meaning and structure. Change only the vocabulary, syntax, rhythm. Show 2 versions: close to the original and a more radical one.
20. Checking for deviation from tone
Check this text: [insert] for compliance with our tone of voice (here's the guide: [insert]). Find 5 places that don't sound like our style. Under each, explain what's wrong and how to rewrite it.
Want to master prompting as a skill, not just a set of templates?
In the 'Prompting Mastery' training — a system: prompt formulas, role personas, iterations, protection against averaging, task delegation to the team. From 80+ templates to your own for any task.
Claim the training →FAQ
Can I use ready-made prompts without adaptation?
The template provides a framework. Adapt it to the product, audience, tone. Without adaptation, it results in an average text.
Which AI is better for marketing?
Claude — long texts, landing pages, strategies. ChatGPT — ideas, brainstorming. Gemini — data, tables.
How many iterations are needed?
2–4. Framework → texture → style → polishing.
How to protect tone of voice?
Give the AI 3–5 examples of your texts and ask it to write in that style. Without benchmarks, it will default.
Where to store the team library?
Notion, Coda, Google Doc. Structure: task → prompt → example → update date.